Introduction: The fast-moving consumer goods (FMCG) industry in Western Kenya has traditionally relied on traditional distribution models based on buying and selling of basic fast-moving household consumer products. However, with the advent of e-commerce, the industry is undergoing a significant transformation. In this blog post, we will discuss the impact of e-commerce on traditional FMCG […]
In recent years, sustainability and social responsibility have become increasingly important considerations for businesses across all industries, including fast-moving consumer goods (FMCG) distribution companies. FMCG products are items that are consumed quickly and frequently, such as food, beverages, and household products, and they play an essential role in meeting basic human needs. However, the distribution […]
The fast-moving consumer goods (FMCG) industry in Kenya has undergone significant changes over the past few years. With the increasing population, growing middle class, and rising consumer demand, the FMCG distribution market in Kenya is expanding rapidly. However, the market is also becoming more competitive, which means that FMCG distributors in Western Kenya need to […]
Fast-moving consumer goods (FMCGs) are items that are quickly consumed and must be replenished frequently. Examples of FMCGs include food and beverages, personal care products, and household items. The FMCG industry is a fast-paced and competitive one, with companies always looking for ways to streamline their distribution processes to gain a competitive edge. In this […]